Capella University Online Business Degree Programs

BS in Business - Marketing

The ability to successfully market and sell products or services is the foundation for nearly every business, resulting in a high demand for professionals with exceptional marketing skills. Because of the dynamic nature of marketing, meaning you must interact with and understand diverse areas of the business models, it can also be a strong entry point from which to enhance a business career. This online business degree with a marketing specialization provides opportunities to work on practical cases and acquire research, communication, marketing strategies and project management skills necessary for effective marketing and selling of products or services. Through Capella’s courses, you can choose to focus on the fundamentals of sales and marketing, or delve deeper into the marketing aspects of e-business. People who choose this specialization are often interested in pursuing entry-level or senior professional positions in marketing, sales, advertising, corporate communications, events, or public relations.